From established businesses to SMEs, ROiBOT has a history of providing PPC campaigns that give a positive return. Our expertise and experience lie in many industries from Software to Supermarkets.
Essentials for Health, established in 1992, is a leading massage school whose vision is to ‘transform lives by spreading the healing power of touch.’
They provide both massage courses and sports massages courses from their classrooms in London but also offer sports massage courses online, giving the possibility to gain qualifications from the home.
Essentials for Health started using Google AdWords as a way of driving traffic to their website back in 2009, they were looking for a new agency with a fresh new approach and also to be able to justify the financial investment.
We began by restructuring their account, making it more granular a specific to what the user has searched for. We implemented keyword mining, inserting longtail keywords into the account as well as adding negatives including job related terms, saving money and clicks, overall improving the account’s key performance indicators.
Since taking over the day to day management of Essentials for Health’s AdWords account we have seen:
- CTR increase by 84%
- 104% increase in clicks
- 56% increase in conversions
- Average position improved from 3.8 to 2.3
But more importantly, we optimised their analytics, so we can start to see how many leads and how much revenue is being generated through AdWords.
Visit our Analytics & Optimisation page to see how you can start tracking a return through your website.
“We initially used ROiBOT to take over the day to day management of our AdWords account. They have now been doing so for the last 5 months. The results we have seen far exceed what we were experiencing with our previous supplier, clicks have gone up by over 100%. With more targeted traffic being driven to our website we are seeing great conversion rates - an increase of over 50%. Mark produces detailed monthly reports, which clearly highlights work that has been done over the past month, and a summary of the overall account performance. Our requirements and needs have been constantly catered for and we have recently employed ROiBOT as our SEO managers to assist us with our new website launch. With ROiBOT we have peace of mind, knowing our account is in safe hands.” J.Daniels, Operations manager, Essentials for Health
“Goalscape is the revolutionary new way to set goals and motivate, prioritise and progress to achieve whatever you are passionate about.”
Goalscape were looking for a partnership with a PPC specialist on a shared-risked basis, ROiBOT”s CPA model was the perfect fit.
With our CPA model all the client pays for is the commission for addition sales and/or leads generated, we pay for the media costs and our own time. We generated a new Adwords account, initally targeting users that would be interested in goal management software, then expanding out into display advertising and remarketing, with over 250 downloads so far the account is performing above expectations and is generating a positive ROI.
“Goalscape Software is very happy to recommend ROiBOT. They consistently exceed our expectations in their quick grasp of the technical issues and their fast, friendly service. Their exceptional expertise in every aspect of digital marketing, analytical approach and attention to detail mean that they quickly identify and resolve all the issues that inevitably arise in complex projects. Roibot has a creative, forward thinking approach and truly understands our needs as a business and they work extremely well with the Goalscape people responsible for the different areas involved. We trust them with private information and access to various secure accounts, knowing that they will work on their own initiative to deliver results – and of course maintain confidentiality.” – Richard Parslow, Co-founder, Goalscape Software GmbH
Number 33 is a beautiful Victorian property which has recently been refurbished to its former glory, based in Walton-on-Thames this Bed and Breakfast offers 4 spacious rooms.
NO.33 were looking for a revamped website that offers online room booking to complement their Google AdWords strategy, which ROiBOT manages
ROiBOT designed and built an attractive, SEO friendly, coverting website. Since the new website went live ROiBOT has been able to drive more specific qualified traffic to specific rooms depending on the searchers requirments.
NO.33 has seen a dramatic increase in clicks of 43% being helped by having an average image position of 2.3 for the search term’ thorpe park’ consequently bookings have increased by over 20%
“The service we have received and continue to receive from ROiBOT is just fantastic, we are delighted with our new website and the management of our website. We are getting far more bookings through their management of our AdWords account and having the ability for our guests to book online has made life so much easier for everyone.” Neil Caldwell, Owner, Number 33 Walton-on-Thames
Graham Turner Family Butcher needed an online presence at an affordable price, the website needed to reflect the high quality and care that goes into their produce. The brief explained that initially the website would serve as a ‘shop window’ displaying what type of produce is on offer in the store , their location and the opening hours. The website was built to the brief and has increased footfall considerably since. We are currently integrating our HOPS ( hold online purchase instore) system, so that visitors can order their meat online, visit the store, pickup and pay.
“I am absolutely thrilled to bits with the work done by ROiBOT. They really got the website just right for our business and our type of customer, they clearly know their business inside out. We have had really great feedback from our customers. Their expertise in building a website that is search friendly and optimising it for local search means that as a result of being number 1 we have definitely gained customers from this. I rate them as first class”. – Graham Turner, Owner of Graham Turner Butchers