Once you have an Analytics tool in place (the majority use Google Analytics) there is an ongoing process of fully understanding the actionable data and refining the Key Performance Indicators. This is best done as an ongoing service. It can take many months to fully understand Analytics and to start to optimise your web business through it. We offer a monthly management service, which can be considered as an ongoing improvement project. After you have a good working Analytics account (normally after an Audit of your existing account, or a new setup by us) we will start to define basic click-data reports and compare performance month by month, ensuring you have actionable items. But it is not just a monitoring job, we will continue to evolve the reporting into sophisticated suite and will feed this through optimisation projects to ensure that you page optimisations give you the best results.

Benefits of using us:

• No need to build in-house knowledge of the complex science of website analytics
• Integrated approach with optimisation
• Your Analytics solution will be supported and remain current

What we do:

• Continual monitoring of your website
• Adjustment of goals and funnels
• Progressively sophisticated reporting of KPI’s based on business requirements
• Monthly status reporting to run parallel with your online strategy